BASE-MINT Leads Bravo Motors to Award-Winning Marketing Initiatives as Recognized by Isuzu Motors

2023 Outstanding Marketing Performance (GLOBAL) + 2024 Popular Vote for Marketing Content (CENTRAL AMERICA, SOUTH AMERICA, CARIBBEAN)

Bravo Motors continues to lead the way in auto sales across the country of Belize C.A. Over the last 30 years, they have continued to increase in market share for commercial vehicles, pickup trucks, and SUVs. Their core strengths in a competitive landscape includes dedicated customer service, a knowledgable and experienced team, and an open mind to stay ahead of the curve.

“We have gotten here by building our business on a foundation of customer service. So, with customer service comes excellent parts support and supplying the vehicles that we have, Nissan and Isuzu. And we’re really proud to be the distributor of these brands here and we have a team that focuses on that customer service.”

- Zac Bouloy, Director of Bravo Motors in an interview with Channel 5 Belize

READ THE FULL ARTICLE ON CHANNEL 5 BELIZE

In late 2022, Bravo Motors hired BASE-MINT Marketing + Creative to be a key force in their marketing department. Together, our marketing strategy was to spotlight the incredible team of 35+ employees, align marketing programs to effectively support sales initiatives, and create content that is impactful, educational, and consistent between three brands: Bravo Motors, Nissan, and Isuzu.

2023 was a strong year coming out of the COVID-19 pandemic. Vehicles and parts inventory were growing at the strongest rate since recent years.

“Actually, we just got a major award from Isuzu for sales increase in volumes. So that basically means [that] we’ve been ordering more units. As you know, COVID hit basically everywhere and that really decreased the overall volume of ordering vehicles and getting vehicles into the country. And with that, we surpassed that and now we’re at the stage where we’re ordering more vehicles and that gave us a great increase with Isuzu for that particular award and we are happy to say that we have inventory.”

- Michael Berry, Sales & Marketing, Bravo Motors in an interview with Channel 5 Belize

Demand is at a high because inventory is on-site and available. The focus was to develop a platform for current and prospective customers to understand the capabilities and defining features of Isuzu and Nissan vehicles. Bravo content needs to be in front of the market. To do so, we maintain brand presence via multiple approaches whether on a digital device or driving on the road.

“We focus on what we do best. So we look at what our suppliers do best and we ensure that we import our products in volumes and we import our parts in volumes so that we can support our customers as best as possible. With our competitive edge, we look at what our competitors maybe can’t supply and that has led us to be one of the number one suppliers of pickup trucks in Belize, the number one choice for commercial vehicles in Belize. The Isuzu commercial truck is second to none and Isuzu diesel vehicles are second to none. And in Belize, the road shows that. There are a lot of Isuzus on the road and we are proud to say that we have built that brand here in Belize.”

- Zac Bouloy, Director of Bravo Motors in an interview with Channel 5 Belize

In conclusion, our marketing strategy that started in 2022, fully executed in 2023, and continuing to evolve in 2024 was acknowledged by the Isuzu Motor Company and awarded 2023 Outstanding Marketing Performance. In addition, Bravo Motors received the 2024 Popular Vote for Best Marketing Content from Isuzu dealers among the 32 countries in Central America, South America, and the Caribbean.

Our plans to carry out Bravo Motor’s 2024 marketing agenda is to strengthen the department’s foundation and expand it’s bandwith to allow more activity supporting vehicles and parts sales.