Base-Mint Services
Situational Analysis
A situational analysis provides a clear, evidence-based view of your brand’s current digital presence and how it compares with the competitive landscape.
We document what customers see, evaluate direct competitors, identify trends, gaps, and opportunities, then deliver practical findings and strategic recommendations for what comes next.
Current-State Audit
Document your digital presence.
Capture the public-facing experience across your website, social media, reviews, search visibility, and other customer touchpoints.
Competitive Comparison
Understand how you measure up.
Compare your position with direct competitors to reveal meaningful differences, industry patterns, market gaps, and missed opportunities.
Findings + Recommendations
Turn observations into action.
Receive a comprehensive report with clear findings, strategic recommendations, and priorities for strengthening your brand.
Competitive Perspective
See How Your Brand Stacks Up.
A strong digital presence requires more than knowing what your own brand is doing. Comparing your marketing efforts with direct competitors reveals valuable context, highlights areas for improvement, and uncovers opportunities to lead rather than follow.
What You Receive
The Value
Turn competitive context and current-state data into clear priorities for strengthening your brand’s digital presence.
Competitive Perspective
See how your brand’s digital presence compares with direct competitors across meaningful customer touchpoints.
Current-State Record
Capture a reliable snapshot of your current position and the competitive landscape for future measurement.
Market Opportunities
Reveal industry trends, market voids, overlooked possibilities, and areas where your brand can move first.
Strategic Recommendations
Receive focused observations and practical recommendations for improving performance and strengthening your digital presence.
The Process
From Current State To Clear Direction.
The analysis moves through three focused stages—documenting where your brand stands, comparing the competitive landscape, and translating the findings into practical recommendations.
Part 1
Document Your Digital Presence
Record the public-facing information visible to customers for internal review, including social activity, key website pages, online reviews, SEO performance, and other accessible business information.
Deliverable Current-state digital inventory
Part 2
Compare Direct Competitors
Conduct a side-by-side comparison of three direct competitors to identify similarities, meaningful differences, industry trends, market gaps, and opportunities to improve your digital presence.
Deliverable Competitive landscape comparison
Part 3
Receive Clear Recommendations
Receive a comprehensive report combining the findings from Parts 1 and 2 with our observations, strategic recommendations, and priorities for strengthening your brand.
Deliverable Findings and action plan
Ready to see your market more clearly?
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