SITUATIONAL ANALYSIS
A situational analysis offers an in-depth evaluation of a brand’s digital presence. We assess the current state, conduct side-by-side comparisons with competitors, and identify key similarities, differences, and areas for potential improvement or scaling back. Clients receive a comprehensive report, including detailed feedback and strategic recommendations to inform their next steps.
The Importance Of Analyzing Your Digital Marketing Presence Against Your Competitors
It is crucial to have a strong digital marketing presence and understand how you stack up against your competitors. Comparing your digital marketing efforts to your competitors provides valuable insights that can guide your strategies, highlight areas for improvement, and, ultimately, help you stay ahead and set trends. Here's why this practice is indispensable for any modern business.
The Value
Competitive analysis of the brand’s digital presence and competition
Data grab of the current situation and competitor’s situation (Also valuable for historical record keeping)
Discover industry trends, market voids, and missed opportunities
Observations + recommendations to strengthen the brand’s digital presence
Part 1
Document your public-facing digital presence. Anything visible to the end user is worth recording for internal review. This includes social media activity, key website pages, a summary of online reviews, SEO performance, and other publicly accessible business information.
Part 2
Conduct a side-by-side comparison of three direct competitors. Analyze and compare your position with theirs to identify similarities, differences, industry trends, and opportunities to enhance your digital presence.
Part 3
You will receive a comprehensive report that includes the findings from parts 1 and 2, along with our observations and recommendations.
