Projects & Case Studies
Elevating a Product Series Launch Through Video
A complete video strategy—from series overview to product-level content—built to maximize visibility, engagement, and launch impact.
Product-Series Launch
One Launch. A Complete Video System.
For the launch of our client’s new product series, we developed a coordinated suite of videos anchored by one hero video for the full line.
Each product was supported by an in-depth explainer and a faster, attention-grabbing edit built for social media, websites, email campaigns, and the dealer network.
Multi-Platform Delivery
Video Specs
Each campaign asset was formatted for the platform and viewing behavior it needed to support.
3840 × 2160
Widescreen delivery for websites, presentations, YouTube, and dealer displays.
1080 × 1920
Mobile-first delivery for reels, stories, paid social, and vertical placements.
Product-Level Storytelling
Key Features
Technical specifications translated into clear, customer-focused reasons to pay attention.
Three Effects. One Fixture.
A hybrid moving-head luminaire combining beam, spot, and wash functionality in one versatile fixture.
Expanded Creative Control
Colors, split colors, static and rotating gobo wheels, a textured glass gobo, and a multi-facet prism.
Synchronized RGB Halo
An RGB halo surrounding the beam synchronizes with other Creator Series fixtures using pre-programmed chases and patterns.
Faster Setup + Teardown
A dual quick-release bracket simplifies installation, positioning, and teardown.
Intuitive Navigation
A full-color LCD display makes setup, adjustments, and menu navigation easier to manage.
Sharp Focus at Any Distance
Motorized focus keeps gobos crisp and clearly defined across a wide range of projection distances.
Creator Series Spotlight
Featured Product
ColorKey Creator Beam 150
A professional moving-head beam luminaire featuring an ultra-bright 100W cool-white LED and a tight 2.1° beam engineered to energize stages and dance floors.
In-Depth Explainer
A detailed walkthrough created for customers who want to understand the product’s capabilities before making a decision.
Attention-Grabber
A concise, mobile-first edit built to communicate the essential product story quickly.
ColorKey Creator BSW 1200
A versatile hybrid moving-head luminaire blending beam, spot, and wash functionality. It is designed for lighting professionals who want greater creative flexibility from fewer fixtures.
In-Depth Explainer
A detailed walkthrough created for customers who want to understand the product’s capabilities before making a decision.
Attention-Grabber
A concise, mobile-first edit built to communicate the essential product story quickly.
ColorKey Creator BX7 Wash
A versatile Bee-Eye wash luminaire powered by seven 40W RGBW LEDs, built to deliver bold color, dynamic effects, and flexible visual impact across stages, events, and entertainment environments.
In-Depth Explainer
A detailed walkthrough created for customers who want to understand the product’s capabilities before making a decision.
Attention-Grabber
A concise, mobile-first edit built to communicate the essential product story quickly.
ColorKey Creator Spot 250
A professional LED moving-head spot luminaire featuring a powerful 200W cool-white LED that delivers a bright, dynamic atmosphere for stages, events, and entertainment environments.
In-Depth Explainer
A detailed walkthrough created for customers who want to understand the product’s capabilities before making a decision.
Attention-Grabber
A concise, mobile-first edit built to communicate the essential product story quickly.
Brand Strategy
Branding 101
Shape a distinctive brand through strategic positioning, cohesive visual identity, and messaging that connects with your audience.
Content Strategy
Content Marketing
Turn strategy and storytelling into consistent content that builds authority, strengthens relationships, and moves customers to act.
Research + Insight
Situational Analysis
Reveal the clearest path forward through competitive research, audience insight, market trends, and opportunity-gap analysis.
Branded Environments
Environmental Design
Transform physical spaces into memorable brand experiences through purposeful signage, visual systems, and environmental storytelling.