Projects & Case Studies
Josh Kerman, Director of BASE-MINT Produces a 1-Year Online Music Education Program for DJs
In partnership with DJ Kanganade, the two passionate DJs developed a FREE video series of scratch tutorials, breaking it down to the fundamentals that anyone can practice at home!
Structured DJ Education
The 52-Week Scratch Curriculum
A 52-week course of scratch tutorials, carefully curated in a specific order and instructed by DJ Kanga. Beginning with the first scratch ever invented—the baby scratch—the curriculum progresses each week toward more difficult and technically challenging techniques.
Each tutorial averages just one minute, delivering the essential material without making students scrub through unnecessary lectures.
Explore the Full SeriesOnline Music Education
Fan Favorites
A Free video series of scratch tutorials breaking it down to the fundamentals for you to practice at home!
Week 1
Baby Scratch
This is the essence of all scratching. Every technique and pattern starts here. Try basic movements, moving the record back and forth to the beat of the music. Experiment with different speeds and lengths…. fast and slow, long and short, as well as using different scratch samples to help understand different approaches. Baby scratching is all about learning and experimenting, just like a baby!
Week 23
Twiddle
The Twiddle scratch uses the ring and index finger to alternate snapping the crossfader against your thumb. This scratch is a precursor to the Crab Scratch and can be done starting with the crossfader open or closed. The idea is to use your thumb almost like a spring to bounce the crossfader against using your ring and index fingers. The first cut is made with a ring finger and the second is made with the index finger.
Week 51
Scratch Drumming
Scratch drumming is when a DJ scratches 2 or more sounds in a rhythm similar to a drum pattern. There are no preset patterns with this scratch, it is more like actually playing the drums. Find a bass kick and snare hit that are close together (1/8 and 1/16 notes work best) and make a drum pattern out of the two sounds. This usually starts with a simple rhythm only using forward scratches and the speed of the record. Scratch drumming can evolve to any pattern you can think of.
Week 47
Maintaining Your Gear
Week 41
Tonearm Height Adjustment
Week 45
Anti-Skating
Week 50
Zeroing Out the Tonearm
Week 52 — The Final Performance
Complete Review
A Year of Progress in One Performance
Every Technique, Brought Together.
After a full year of weekly scratch tutorials and professional tips, the series concludes by bringing every lesson together in one seamless routine.
Instructor DJ Kanganade moves through each technique in succession, demonstrating how structured practice develops into a confident, complete performance.
Brand Strategy
Branding 101
Shape a distinctive brand through strategic positioning, cohesive visual identity, and messaging that connects with your audience.
Content Strategy
Content Marketing
Turn strategy and storytelling into consistent content that builds authority, strengthens relationships, and moves customers to act.
Research + Insight
Situational Analysis
Reveal the clearest path forward through competitive research, audience insight, market trends, and opportunity-gap analysis.
Branded Environments
Environmental Design
Transform physical spaces into memorable brand experiences through purposeful signage, visual systems, and environmental storytelling.